Pricing for Profit

Pricing blind is expensive. Replace your guesswork with a real formula you can use to update your pricing immediately.

If you have ever set a price and walked away wondering whether it was right, it probably wasn’t. Most small business owners price by watching competitors, guessing what the market will pay, or charging what feels safe. None of those methods start with your actual costs. That means your price might be covering your expenses. Or it might not.

In this workshop, you'll build the formula that defines your minimum viable price — the lowest number you can charge and still make a profit. You will identify the gap between what you are charging today and what you should be charging, and you will leave with a clear path to close that gap without losing the clients that matter.

You will walk out with a pricing worksheet you can use in your business the same day!

Workshop Objectives

• Build a cost-based pricing formula using your direct costs, overhead, and owner compensation so your pricing is grounded in real numbers, not guesswork.
• Calculate your minimum viable price — the lowest price you can charge and still be profitable — and identify the gap between that number and your current pricing.
• Identify the three most common pricing mistakes small business owners make and understand exactly how each one quietly drains profit.
• Learn how to evaluate your market positioning and determine how far above your price floor your market will realistically support.
• Walk away with a completed pricing worksheet and one clear action to take before your next sale, quote, or client conversation.