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VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
X-PUBLISHED-TTL:P3D
REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20171021T130000Z
DTEND:20171021T160000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Marketing Workshop - A Plan for Success
DESCRIPTION:Develop a winning plan to propel your Small Business to new levels. Use proven\, successful methods to define the Marketing Planning Process that will:      \n\n\n\n	\n	 Define your market and competitors\n	\n	\n	 Identify your market niche and target customer\n	\n	\n	 Develop a compelling marketing plan to attract profitable business    \n	\n\n\n\nBuild a strong foundation for the success of your new or recently launched Small Business. This course will outline the Marketing Planning Process helping you (a) understand your market and competitors\, (b) identify your market segments and target customers\, and (c) learn how to develop a compelleing marketing plan to grow your business.   \n\nYou will apply your new knowledge in 3 work sessions\, delivering a practical\, useful platform to lift your business to the next level:\n\nTarget Market & Target Customer\n\n        The Value Proposition to the Target\n\n                     Positioning & Messaging to Reach the Target\n\n \n\n                                  Course Outline\n\n\n	\n	What is Marketing\n	\n	\n	Why is it important to your Small Business?\n	\n	\n	What is the Value Proposition\, What is Your USP?\n	\n	\n	Where is your market\, who is your customer?\n	\n	\n	Why & How to conduct a Competitive Analysis\n	\n	\n	Communicating with the potential customers (Advertising\, Public Relations\, Positioning and Messaging) \n	\n	\n	Group excercises to create action plans\n	\n	\n	Next steps & additional resources\n	\n\n\nSPACE IS LIMITED TO PROVIDE THE OPTIMUM WORKSHOP EXPERIENCE\n\n\n\nDoors open at 8:30 AM\, Workshop begins at 9:00 AM
X-ALT-DESC;FMTTYPE=text/html:<p style="text-align: justify\;"><span style="color:#696969\;"><span style="font-size:12px\;"><span style="font-family:verdana\;"><img alt="" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/818/Image/SCORE.JPG" /></span></span></span></p>\n\n<p style="text-align: justify\;"><span style="color:#696969\;"><span style="font-size:12px\;"><span style="font-family:verdana\;">Develop a winning plan to propel your Small Business to new levels. Use proven\,&nbsp\;successful&nbsp\;methods to define the Marketing Planning Process that will:&nbsp\; &nbsp\; &nbsp\;&nbsp\;</span></span></span></p>\n\n<div>\n<ul>\n	<li>\n	<p style="text-align: justify\;"><span style="color:#696969\;"><span style="font-size:12px\;"><span style="font-family:verdana\;">&nbsp\;Define your market and competitors</span></span></span></p>\n	</li>\n	<li>\n	<p style="text-align: justify\;"><span style="color:#696969\;"><span style="font-size:12px\;"><span style="font-family:verdana\;">&nbsp\;Identify your market niche and target customer</span></span></span></p>\n	</li>\n	<li>\n	<p style="text-align: justify\;"><span style="color:#696969\;"><span style="font-size:12px\;"><span style="font-family:verdana\;">&nbsp\;Develop a compelling marketing plan to attract profitable business&nbsp\;&nbsp\; &nbsp\;</span></span></span></p>\n	</li>\n</ul>\n</div>\n\n<p style="text-align: justify\;"><span style="color:#696969\;"><span style="font-size:12px\;"><span style="font-family:verdana\;">Build a strong foundation for the success of your new or recently launched Small Business. This course will outline the Marketing Planning Process helping you (a) understand your market and competitors\, (b) identify your market segments and target customers\, and (c) learn how to develop a compelleing marketing plan to grow your business. &nbsp\;&nbsp\;</span></span></span></p>\n\n<p style="text-align: justify\;"><span style="color:#696969\;"><span style="font-size:12px\;"><span style="font-family:verdana\;">You will apply your new knowledge in 3 work sessions\, delivering a practical\, useful platform to lift your business to the next level:</span></span></span></p>\n\n<p style="text-align: justify\;"><span style="color:#696969\;"><span style="font-size:12px\;"><span style="font-family:verdana\;">Target Market &amp\; Target Customer<br />\n&nbsp\; &nbsp\; &nbsp\; &nbsp\; The Value Proposition to the Target<br />\n&nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\;&nbsp\; Positioning &amp\; Messaging to Reach the Target</span></span></span></p>\n\n<p style="text-align: justify\;"><span style="color:#696969\;"><span style="font-size:12px\;"><span style="font-family:verdana\;">&nbsp\;</span></span></span></p>\n\n<p style="text-align: justify\;"><span style="color:#696969\;"><span style="font-size:12px\;"><span style="font-family:verdana\;">&nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; Course Outline</span></span></span></p>\n\n<ul>\n	<li>\n	<p style="text-align: justify\;"><span style="color:#696969\;"><span style="font-size:12px\;"><span style="font-family:verdana\;">What is Marketing</span></span></span></p>\n	</li>\n	<li>\n	<p style="text-align: justify\;"><span style="color:#696969\;"><span style="font-size:12px\;"><span style="font-family:verdana\;">Why is it important to your Small Business?</span></span></span></p>\n	</li>\n	<li>\n	<p style="text-align: justify\;"><span style="color:#696969\;"><span style="font-size:12px\;"><span style="font-family:verdana\;">What is the Value Proposition\, What is Your USP?</span></span></span></p>\n	</li>\n	<li>\n	<p style="text-align: justify\;"><span style="color:#696969\;"><span style="font-size:12px\;"><span style="font-family:verdana\;">Where is your market\, who is your customer?</span></span></span></p>\n	</li>\n	<li>\n	<p style="text-align: justify\;"><span style="color:#696969\;"><span style="font-size:12px\;"><span style="font-family:verdana\;">Why &amp\; How to conduct a Competitive Analysis</span></span></span></p>\n	</li>\n	<li>\n	<p style="text-align: justify\;"><span style="color:#696969\;"><span style="font-size:12px\;"><span style="font-family:verdana\;">Communicating with the potential customers (Advertising\, Public Relations\, Positioning and Messaging)&nbsp\;</span></span></span></p>\n	</li>\n	<li>\n	<p style="text-align: justify\;"><span style="color:#696969\;"><span style="font-size:12px\;"><span style="font-family:verdana\;">Group excercises to create action plans</span></span></span></p>\n	</li>\n	<li>\n	<p style="text-align: justify\;"><span style="color:#696969\;"><span style="font-size:12px\;"><span style="font-family:verdana\;">Next steps &amp\; additional resources</span></span></span></p>\n	</li>\n</ul>\n\n<p style="text-align: justify\;"><span style="color:#696969\;"><span style="font-size:12px\;"><span style="font-family:verdana\;">SPACE IS LIMITED TO PROVIDE THE OPTIMUM WORKSHOP EXPERIENCE</span></span></span></p>\n\n<div style="text-align: justify\;"><br />\n<span style="color:#696969\;"><span style="font-size:12px\;"><span style="font-family:verdana\;">Doors open at 8:30 AM\, Workshop begins at 9:00 AM</span></span></span></div>\n
LOCATION:HCDC Norwood 1776 Mentor Ave. Norwood\, OH 45212
UID:e.818.6071
SEQUENCE:3
DTSTAMP:20260527T142010Z
URL:https://business.hccusa.us/events/details/marketing-workshop-a-plan-for-success-6071
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