Marketing and Branding for Procurement Professionals

Learn how branding and marketing can help your business stand out and win more government contracting opportunities

Being qualified doesn't guarantee you'll win contracts. If government buyers don't know who you are or understand what makes your business different, you could be missing opportunities before you ever submit a bid.

In this webinar, you'll learn how to build a strong brand, communicate your value, and use marketing—including social media—to increase your visibility with contracting officers, prime contractors, and procurement decision-makers. You'll leave with practical strategies to help your business stand out and build credibility before opportunities arise.

In this session, you'll learn how to:

• Build a professional brand that inspires confidence with prime contractors and commercial clients
• Develop marketing tools that open doors — including a capability statement, website, and company profile that showcase your experience
• Position your residential experience as relevant past performance for public-sector and commercial contracting opportunities
• Increase your visibility by identifying where to connect with procurement officials, prime contractors, and industry partners